Keeping Your Business Cards Is What You Want Your Customers To Do


Every business person values their business card -- it is more than just a silly piece of cardboard. It is the manifestation of every sacrifice they have made, all those years of quality service and hard work. But if you are not that entrepreneur, the business card is most likely a cheap ad that deserves its rightful place in your trash can. To them, your business card may be nothing more important than any other business card that crosses their desk at any given time. So, as a business man how can you make your card attract attention, gets kept and actually used?

In most cases, thinking of why people keep business cards is essential to understanding the need discussed above. You want to learn the nuances of such a concept so you can create a card that smacks of striking design and professionalism. Now let us find out why people keep business cards instead of jettisoning them to the garbage bin. One primary reason would be as a means of communicating with a certain resource point. Let's say you are in the construction business and you meet someone who sells hard to find equipments. You will want to keep that business card handy so the next time you run out of hardwood classic jerseys, you can easily replenish your stocks. Second, you may keep them as a contact to a colleague. Perhaps from time to time you need to contact your business associates or work with other members of the industry. You want to mitigate circumstances that can make arranging essential meetings quite challenging at times.

Now here's where keeping business cards outside of business would count -- perhaps you would want to organize a party or social some time? Likewise, you may retain business cards for the purpose of referring them to someone else. Like for instance, your neighbor needs someone who washes windows. You will probably pass on the card to him so he could contact them.

But often people see business cards simply as contact information for a customer or potential customer. With a little planning you can avoid that routine and make you cards unique and more useful to customers.

The ways in which you can convince customers not to throw your business card away are quite numerous. Generally speaking, these ideas would be geared towards adding information that the person holding the card might find interesting. If you use an unusual format for your card, such as a tri-fold, or use the normally staid, blank back portion of your card for informative purposes, that adds value to your business card and makes it worth keeping for others. You can add some much-needed value to your cards by placing a calendar or something on the back with the usual upcoming events. Take another example -- you own a coffee shop. You can use the back of that card to promote events such as a rock concert, karaoke nights or a night at the improv.

Nevertheless, no matter how you design your card make sure that they still effectively provide the information that the customers need to know. Always keep in mind that your card might be the gateway to successful business contacts; people might actually see your cards as useful when they try to remember the friendly business person they met at a convention or expo. With the help of your business cards, you might achieve that one thing so many businesses aspire for -- make more sales!

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