Adword Mistakes You Should Avoid at All Costs
Pay per Click marketing using Google Adwords can be one the easiest ways to get quality traffic to your site, be it any topic, theme or market. Adwords is an amazing business opportunity, but only if done the right way. Just one or two ill-formed decisions could cost you your entire advertising budget with no conversions to show for it. It is important that you do not rush into PPC marketing. It requires time and effort to be a effective as it can be. You need to do thorough testing and work to optimize your campaign in a way to make it profitable. If you can find an effective campaign strategy, you then have to continue to both manage it and keep it fresh with small changes. Your PPC campaign depends on your attentiveness. Don't let this discourage you. With time, guidance, and effort, anyone can be successful with PPC and be able to get targeted trafic to their site. In the following article we will cover the top three mistakes that you need to avoid when using Adwords for your marketing campaign.
1) Not Using Split Testing Let me explain: Keywords that are common, but too broad, will attract a lot of clicks which will only use up your money, but will not produce any sales. Targeting broad keywords takes you nowhere. As an example, let's consider the word, "hospital". Most of the people who simply search for a word like "hospital" or "medical" are not sure exactly what they are looking for. So if a person searches using words like that, they are just curious about something. If you want to get good results you have to focus your keyword down to one that goes right along with your offer. Utilizing broad or common keywords will not help you determine whether your product or presentation is at fault, because any traffic you do attract to your website probably wasn't in a buying frame of mind in the first place. The keyword "hospital," to use our former example, produces 78,400,000 results in Google, but the narrower term "find a hospital" only has 249,000 results. This shows that the term that is more narrow doesn't have as many people bidding for it and it has a purpose to it. People using narrow search terms have an agenda in mind and know exactly what they are searching for. Imagine yourself as the customer and you will understand the problem with broad keywords. We have said for a very long time that using the principle of testing is the intelligent way to build and become profitable. Here is an example, you can test something new with Affiliate Revolution review in your email marketing by only mailing to half your list. We hope that you develop sound business practices in your own efforts such as this. Once you have started enough online ventures, you just sort of get it done without being careless. You know, even though we make recommendations as to what is ideal, we do recognize that people do what they want to do, anyway - but we like to tell you what is best. If you are doing pay per click, for instance, then a small test campaign at a major search engine or even at smaller, secondary search engines would suffice. Implementing a new process or advertising campaign on your business site is really ideal for testing on your site since you can choose the best place for it. Then you simply track your results and measure conversions. 2) Negative Keywords should Not be Neglected In the planning phase of your Adwords strategy it is vital that you determine what your negative keywords should be. These words help to limit the people viewing your ad. Incorporating negative keywords into your list of keywords is a way to decrease your costs and limit visitors to your landing page to people that are more targeted. The way to use negative keywords is to place a minus sign (-) in front of the keyword. Using these words stops them from being seen by untargeted people, and ensure that only those who would be interested in seeing it can find it. For any one keyword, there may be many related keywords that are not associated with your campaign. By removing those unassociated keywords from your keyword list, you will target visitors who are interested in exactly what you are offering, which will give you more targeted conversions and cost less over time. 3) Not Having a Landing Page A lot of people think that when you first start out, it is okay to begin with a low budget, so you can test the waters and find out what will make you the most money. What they don't consider is that a too-low daily budget means their ads won't be shown much, and they won't get enough clicks to effectively test their advertising methods. If you can't get the right amount of information to test the waters, you should try to allow for more money in your daily budget. Once you have a true picture of how the market functions, you can lower your budget.